We are nearing the end of the year and we are all starting to feel it. So how do we keep the momentum going during these last couple of months? Well, firstly we need to understand the concept of momen
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The Dangers of Social Media and Our Kids (and no, it’s not what you think)
*Warning: This gets pretty scary. The goal of this blog is to inform and educate – not judge and set parents on a guilt trip if you are currently doing or have done any of the following things in the
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What is the Difference between a Meeting and a Consultation?
The lines between these two have become very blurry and that’s mostly because of our own perceptions. So let’s start by examining what the technical definitions of each of these are: Meeting: an encou
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How to Manage Expectations
Managing expectations are very important to any business, but managing expectations work both sides of the coin; as a business owner having to manage client expectations as well as being a client your
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Marketing is like Shrek’s swamp
People often ask me; “but what are the MOST important things I need in place FIRST?” I don’t really have an answer for that. Sure, there are many things that can be seen as add-ons to your marketing s
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What is social media marketing and why is everyone and his dog doing it?
Let’s start by discussing what social media marketing is NOT. It is NOT having the capabilities to post photos to your personal profile. It is NOT creating a business page or account and then coming f
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Defamation & Social Media
There are a lot of strange ideas and misconceptions when it comes to defamation and that’s because of the fact that South Africans are very influenced by Hollywood and what is depicted in movies and s
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The Importance of an Editorial Calendar
The foundation of successful social media marketing is your editorial calendar. If you don’t know what an editorial calendar is then you are already on the wrong path and can contact us here. As busin
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How to Extend your Reach during these Difficult Algorithm Times
The last couple of algorithm changes have had a very nasty effect on organic reach. This is obviously a strategy to force people to spend on paid ads. The problem is; paid ads have ALSO become more ex