Something strange happened to me recently. I was in my personal e-mail inbox and suddenly saw a mail of which the subject line read ‘Invoice so-and-so’. Anybody who knows me well knows that I am super
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The Vanity Metric Mindshift
When it comes to vanity metrics the basics are simple; we need to value quality over quantity. People get so wrapped up in their following and their likes; “How can we get to 10 000 on Facebook?” “How
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Event Sluts
Welcome to the Brand Central Station etiquette school. We often find that people get completely trigger happy when it comes to social media events and there are a few things you need to keep in mind w
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The Big Social Media Marketing Scam
We have to give a lot of training to upper management, CEO’s & owners of companies. That is not because they are actually going to start doing their own social media marketing, but their biggest c
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Instagram is Planning on Removing Likes
For those of you who have not heard yet; Instagram is planning on removing likes. The reason behind this move is due to a growing concern regarding people’s mental health. Studies have shown that peop
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The Difference Between Successful Thinking & Non-Successful Thinking
I was part of a very interesting conversation recently that perfectly depicted the difference in mentality between people who are successful and people who are not successful. I was at a social gather
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The Dangers of Dating Apps When it comes to Our Children
In the past I have spoken about the dangers of social media regarding our children. What to do, what not to do and all the technicalities that people don’t know. It’s a topic that is very close to my
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Ads are not Love at First Sight Situations
There are certain people who still think that if you write one perfect ad, with the perfect conversion copy and the perfect call to action that everything is going to magically fall into place. You cl
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The Social Media Competition Con
There’s a very cheap marketing ploy that has existed since the dawn of social media. You get random posts with beautiful imagery of anything from Disney land to the Caribbean island beaches, and someh
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Be Careful!!!
They say that ignorance is bliss. I’m sure that that saying was specifically made for any real digital marketing specialist in South Africa. We have made peace with the fact that there is a new guy or