The last couple of algorithm changes have had a very nasty effect on organic reach. This is obviously a strategy to force people to spend on paid ads. The problem is; paid ads have ALSO become more expensive. This is devastating for small businesses that don’t have such deep pockets as the bigger corporate companies. In fact, small businesses have reported an average organic reach drop of more than 63%! So how can a small business navigate these treacherous algorithm waters and extend their organic reach? There are a few tips and tricks of the trade:
- Always post high quality content
This sounds obvious, but is rarely done. This is because of the mind-set we slip into when focusing on marketing our business. Many published content in this mind-set sound like a Verimark commercial and people can’t relate. That is why you should always ask yourself the question; what would I like to see in my own newsfeed? If you are creating the kind of content you yourself don’t even want, then it’s no surprise that others will also just scroll past.
- Engage with your own posts
Have you ever noticed people liking their own posts and thought that that is pretty vain? Well, in reality it’s a very strategic move. The algorithm doesn’t track who and which friend or family member comments or likes your posts; all it sees is that people are responding to your content. This engagement counts in your favour and leads to a little fan favourite ranking boost.
- Hop on the hashtag bandwagon
Check which relevant hashtags are trending and piggy-back on reach by using them in your posts. Each one of your Instagram posts should have a minimum of 11 hashtags, although you can actually go up to 30. Also don’t place your hashtags in the caption, but use our previous advice and place them as the first comment.
If you follow these simple tips and tricks you will already be combating the algorithms. But we have loads more advice and tricks of the trade. If you want to learn more, contact us to find out when and where our next social media marketing workshops will be held or how you can book a one-on-one training session.