I get asked this question a lot. Back in 2015 (the so-called organic reach glory days) your business page posts reached between 80 – 100% of your page followers. Keep in mind that this is ORGANIC reach which meant that these were the results without a single cent being spent on ads.
Today these stats (and your reach) have dwindled to only 1.2% of your page followers. And if you think things can’t get any worse; the future algorithm changes is only set to make that reach decline even further.
So does this mean that social media marketing is dead?
Not at all! Because 90% of all small to medium businesses on social media have absolutely no idea what they’re doing. That means that if you are actually technically skilled in social media marketing and know the tips and tricks of the trade, you will be MILES ahead of the rest of the herd.
So if you are a business owner and you still have a mind-set that says you don’t need any social media marketing training because you’ve been posting photos and statuses on your personal profile for years, you REALLY need help.
If you are not technically skilled in social media marketing and do not know the various angles of content creation etc. you need to get training ASAP because if you don’t your business is going to be falling out of the social media marketing bus AND that bus is going to drive straight over you.
So get help, get training, empower yourself, empower your business and make it grow from strength to strength!
If you need help with your social media marketing please contact us here.
