The foundation of successful social media marketing is your editorial calendar. If you don’t know what an editorial calendar is then you are already on the wrong path and can contact us here.
As business owners, we can’t spend every day trying to figure out what to post on which platform – that is not time-effective. But if this is the way you are currently doing your social media marketing, it also says that there is no focus, no goal and no strategy. You might as well be pissing in the wind.
Your editorial calendar is your monthly strategy roadmap which includes all your copy as well as imagery for all your relevant social media platforms
The last week of every month should be spent on compiling your editorial calendar and creating your content for the next month. And although an editorial calendar is not set in stone and can be adjusted, it is absolutely critical not to miss scheduled posts.
Your scheduled posts are scheduled at specific times and specific days for a specific reason (if you follow a well thought-through strategy). Any missed opportunity in these difficult algorithm times will reflect on your analytics. You will see the effect on your engagement, reach and other metrics.
If you are concerned that you might not be as effective with your social media marketing as you could be or you don’t feel like you have a proper strategy in place, don’t hesitate to contact us. We’ll get you on the right track.