Let’s start by discussing what social media marketing is NOT. It is NOT having the capabilities to post photos to your personal profile. It is NOT creating a business page or account and then coming from a position of “build it and they will come”. This is not how social media marketing works.
There is a much larger strategy at play that links with your SMART goals; is it specific, measurable, achievable, relevant, time-bound? And then you have to adhere to all these algorithm rules and regulations and the constant changes thereof. You also have to put very specific content out there. And whilst paying attention to all of this, you also have to have a decent ad strategy running alongside it. This is only a few of the consideration that goes into successful social media marketing.
So why is everyone and his dog offering these services?
It’s very simple; a quick buck. These are usually the people who have the capabilities of posting photos to their personal profile, saw a gap in the market and thought; “why don’t I just do the same for businesses?” And they usually charge absolutely ridiculous cheap prices the real industry leaders and experts know are absolutely impossible to charge for marketing that’s of any real value.
But people fall for it over and over and over again. And that’s because we are all on the look-out for a bargain. There’s nothing wrong with that if you’re scouring the sale items of your nearest retail outlet, but when it comes to your business, this defies the basics of business which is ROI. ROI is RETURN on investment. That means that you will get back what you invested and, if all goes according to plan, even more than you initially invested.
So this is where the golden rule of “it looks too good to be true” applies. If someone offers you social media marketing success at unrealistically low prices; it’s too good to be true. So whilst everyone and his dog might be offering these services; just check whether it’s not really the dog doing all the work. Because when I look at some of the stuff out there, I wonder…